About Us

TWO SISTERS, A SMALL-TOWN DREAM, AND THE BELIEF THAT THE BEST GIFTS ARE PERSONAL.

Highway 3 started in 2014 with a custom name blanket for Erin's newborn and a modern nursery. When everyone started asking where it came from, we realized something special was unfolding and Highway 3 was born.

Highway 3 was built in a season where we were learning as we went ... balancing motherhood, work, family, and a business that grew faster than we ever imagined.

There were years of late nights, early mornings, hiccups, and learning the hard way. Some seasons were full of wins. Others tested us in ways no one sees on social media.

A DECADE OF EARNED TRUST

Ten years later, we’re still here. Still mom-owned. Still sister-run. Still creating personalized blankets and gifts that show up for life’s biggest moments and the everyday ones too.

See why families keep coming back.

• 10 years in business as a mom-owned, sister-run small business
• Hundreds of thousands of personalized pieces created, each made to be used, loved, and gifted
• Named to the Inc. 500 list of fastest-growing companies in the U.S.
• A community built on returning customers, with families gifting Highway 3 year after year
• Trusted for life’s biggest moments — babies, birthdays, holidays, graduations, weddings & more

We’re so proud of what we’ve built and even more excited for what’s next.

Here’s to the next decade of cozy, meaningful gifting.